Marketing, B.S. Advertising and Social Media Track
Program Transfer Guide
Salisbury University
Effective
Fall, 2024 - Current
Instruction Methods
In person
About the Program
Advisement for the Advertising and Social Media Track is available from the Marketing Department
The marketing - advertising and social media track prepares students for entry into a variety of marketing and advertising careers. While marketing skills are applicable in virtually all types of organizations, this track is especially designed for those students who want to specialize in advertising and social media marketing.
The undergraduate marketing curriculum consists of a lower-division (pre-professional) core, upper-division (professional) core, special requirements and marketing major requirements. The pre-professional curricular requirements enable majors to acquire a common body of knowledge essential to successful completion of the professional program coursework.
Marketing Policies & Procedures
- A student with an intended marketing major will be classified in a pre-professional track until the student has applied to and been accepted in the marketing B.S. major.
- Marketing majors must submit applications for admission to the Professional Program. No marketing student will be allowed to remain in 300/400 level Perdue School courses if s/he has not submitted this application.
- A GPA of 2.5 or higher in the pre-professional core courses is required for admission into the Professional Program, including those courses taken at another institution. A GPA Calculator can be found here: GPA Calculator.
- Marketing requirements (3 courses), Track electives (5 courses) and marketing internships (1 course) need to be completed with grades of C or better. In addition, all marketing majors need to complete MKTG 330 with a grade of C or better.
- Lower division core, upper division core, major and special requirements may be repeated only once. Students desiring to repeat an SU course to improve a grade must repeat that course at SU.
- Students must have completed 40 total credit hours of college courses to be admitted into the Professional Program.
- Complete at least 9 out of 11 Pre-Professional Courses (26 credits):
o 5 of which must be MATH 155, MATH 160, ECON 211 or ECON 212, ACCT 201, and BUAD 200
o The remaining 2 courses must be completed in the first semester after being admitted to the Professional Program - Upper division major courses are to be taken at SU. A maximum of 6 credit hours of comparable courses may be approved if taken at AACSB (Association to Advance Collegiate Schools of Business) accredited schools.
- For Additional Policies and Procedures: Please refer to the Department of Marketing.
University Undergraduate Major Policies
- Refer to the program page for this major and the Courses section of this catalog for approved prerequisites and General Education courses.
- Program requirements may not equal 120 credit hours. Students must register for additional electives to complete 120 credits required for graduation.
- All graduates must have a minimum of 30 credits of 300/400-level courses with C grade or above; at least 15 of those credits must be taken at SU.
- Students must have a minimum cumulative GPA of 2.0 for graduation.
- Students must complete at least 30 credit hours by direct classroom instruction and/or laboratory experience.
- Students must take 30 of the last 37 credit hours at SU.
- It is the student’s responsibility to satisfy graduation requirements. Please refer to the program page of this catalog for detailed major requirements.
- Students must apply online for graduation by November 15 for May and by May 15 for December.